How SAP Trade Promotion Optimization Supports Sales and Marketing

SAP Trade Promotion Optimization  helps businesses better align and coordinate sales and marketing processes with promotions effort. At a time when company functions and departments are intertwined and interdependent, and the need for a means to effectively coordinate these functions and processes is more real, businesses need software and applications that can uniquely offer a solution for this problem. Perhaps the greater problem is in the area of enterprise planning. For this SAP offers the best solution.

Let’s review 

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What is SAP?

SAP is a business application software that helps companies better plan their enterprise resources. In a single company specific suite, it brings together the different functions and processes of the company and integrates them to produce a single Enterprise Management Planning system. It offers solutions to trade promotion managers and accountants to better handle functions and processes such as promotion planning, trade promotion, claims management, account management and post promotion analysis.

In a single impressive suite, SAP provides the ultimate solution that helps businesses better manage integrated functions to cut down on overspending or underspending, eliminate functions overlap, and save on processing time. By so doing it helps in managing promotions effectively and in assessing promotion effectiveness, swiftly resolve claims and deductions, and quickly achieve target objectives.

How SAP Trade Promotion Optimization Supports Sales and Marketing

SAP Trade Promotion Optimization offers a the sales department a comprehensive suite of solutions that integrates different sales related functions and helps the salesperson better manage their sales as well as other coordinated functions.

As the retail customer base for many businesses rapidly grows to surpass both consumer and advertising processes combined, trade spending in consumer goods increases relatively and poses a big challenge to the sales management process. Further, sales management process has been hindered by the absence of an integrated suite of solution that enables coordination of sales and marketing processes. As trade promotion spending covers a greater percentage of the overall marketing spending, it is all the wiser to spend trade funds appropriately.

Additionally in the absence of an integration for transaction management and spending management system makes it harder to evaluate the effectiveness of your promotion and even harder to determine what promotions are best suited to achieve company objectives. What’s more, the absence of integration makes it hard to make correct cost management. This presents you an incorrect view of your promotion effectiveness.

In total, lack of an integrated system to coordinate sales and marketing processes brings about ineffective promotions, dissatisfied consumers and poor overall sales and marketing.

SAP Trade Promotion Optimization addresses this challenge and provides an integrated suite for industry processes to be better managed through the coordination of functions, processes and departments. This produces the net effect of reduced trade spending with effective sales and marketing outcomes on the part of the marketing departments.

SAP Trade Promotion Optimization supports sales and marketing by better addressing the problems that lead to ineffective promotion and hence poor marketing and sales outcomes. Consumers are promptly made aware of any promotions and this increases the satisfaction level for the company goods and promotion strategy. SAP Trade Promotion Optimization helps you define better strategies, and optimize promotion spending for trade to improve trade processes, empower marketing strategies, boost sales volumes and increase profits.

Marissa Hart is the Lead Author & Editor ShareMe. ShareMe is a blog focused on SharePoint Online. SharePoint Online delivers the powerful features of SharePoint without the associated overhead of managing the infrastructure.