SAP Marketing Solutions Explained

SAP marketing software, which is known as CRM Marketing is one of the best IT tools for businesses looking to reach their target market. You should consider using this software if your business belongs to this category. The software is meant to enable your organization to manage all aspects of marketing within a central setting.

The marketing solutions from SAP have a variety of features from which its benefits are derived. Understanding these features will enable you appreciate the benefits the software provides for your business in terms of marketing.

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SAP Marketing Solutions Explained

Features and Benefits of CRM

Single View

The CRM marketing software from SAP provides single view capabilities. What this means is that you can use the software to combine both the market and the customer data to come up with one data driven report.

A report of this nature will help provide you with more insight with regard to what is happening in the market and what trends are currently popular among your clients. It will be much easier for you to predict customer behavior after that, which will allow you to tweak your marketing campaigns to produce better results in terms of sales.

The single view capabilities of the marketing SAP software are beneficial because they help everyone in the organization access information that is similar and accurate. There is very little room for manipulation of data since every fact is consistent across all levels.

Real Time

The SAP marketing software also has real time capabilities. All aspects of the marketing process in your business are going to be input in real time. Any facts that come in will be seen as soon as they do. This enables everyone in the organization to get the latest facts available, which in turn allows for more accurate decision-making.

The real time capabilities of the marketing software from Sap will enable you to react quickly to any marketing opportunities that arise. Multiple campaigns can be launched simultaneously across all channels, with all stakeholders being able to keep track of their responsibilities. Better results can be achieved this way with regard to sales. This is because your business will be able to take advantage of the opportunities that come your way, before they disappear.


The SAP marketing software has wonderful integration capabilities. You can integrate both marketing and client data to produce insightful reports. You can also integrate data from multiple channels within your organization it comes. In addition, the integration capabilities of the SAP software for marketing will enable you to keep track of clients regardless of the marketing channel used.

The integration capabilities of the marketing software from SAP are what makes it such a great tool for customer care. You can enhance the experience of your clients, by anticipating their needs. You can also use the insights you have gained to create loyalty programs or special offers targeting each group of clients individually. You will therefore be able to enhance customer loyalty, which will raise your sales and revenues in the long term.


The marketing IT tools from SAP can therefore enable you to enhance the marketing experience, not just for you and your employees, but also for your clients, who are very important for your business success. You should therefore consider purchasing SAP marketing software for your business use.


Marissa Hart is the Lead Author & Editor ShareMe. ShareMe is a blog focused on SharePoint Online. SharePoint Online delivers the powerful features of SharePoint without the associated overhead of managing the infrastructure.